As anyone who’s spent any time on social media knows, it can be a huge time sink. But if you want to use social media for business purposes, you can’t just treat it as a fun diversion. You need to have a strategy in place to ensure that your time …
Read More »Examining the shifts in the COVID-19 conversation
The global pandemic has forced us all to change the way we live and work. One of the most significant changes has been the way we communicate with each other. The COVID-19 conversation has shifted in a number of ways, and in this article, we’ll take a look at some …
Read More »How to manage multiple Twitter accounts easily
While some people might think that having multiple Twitter accounts is more work than it’s worth, there are actually quite a few benefits to doing so! And with the right tools in place, managing multiple Twitter accounts can actually be quite easy. In this article, we’ll show you how to …
Read More »How to build your school’s brand on social media
A university’s brand is more than just its logo. It’s the feeling and image that people associate with the school, and it can be a powerful tool in attracting students and other audiences. So how can you use social media to build your university’s brand? Check out this article for …
Read More »How the University of Newcastle uses Sprout to power their full-funnel marketing strategy
The University of Newcastle (UON) is an Australian public university located in the city of Newcastle, New South Wales. It is a member of the Group of Eight and was ranked in the world’s top 400 universities by the Times Higher Education World University Rankings 2018. In this article, we’ll …
Read More »How social media has evolved in higher education in Europe
The social media landscape in Europe has changed a lot in recent years. With new platforms and features constantly popping up, it can be hard to keep up! In this article, we’ll take a look at how social media use by European universities has evolved over the years. It’s no …
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