The University of Newcastle (UON) is an Australian public university located in the city of Newcastle, New South Wales. It is a member of the Group of Eight and was ranked in the world’s top 400 universities by the Times Higher Education World University Rankings 2018. In this article, we’ll be taking a look at how UON uses Sprout Social to power its full-funnel marketing strategy!
Who is the University of Newcastle?
The University of Newcastle is an Australian public university with a main campus in Newcastle, New South Wales, and a second campus in Port Macquarie. The university also has a presence in Sydney, NSW, and Singapore. The university offers a wide range of undergraduate and postgraduate courses, as well as research opportunities. The University of Newcastle is a member of the Group of Eight, which are eight leading research-intensive universities in Australia.
What is Sprout?
Sprout is a social media management platform that helps organizations manage their social media presence. The platform offers a suite of tools to help organizations with tasks such as content creation, publishing, engagement, measurement, and reporting. Sprout also provides a team of experts who can offer guidance and support on social media best practices.
How does the University of Newcastle use Sprout to power its full-funnel marketing strategy?
Sprout Social is the perfect tool for universities looking to power their full-funnel marketing strategy. The platform allows you to connect with potential students at every stage of their journey, from raising awareness all the way through to conversion and enrollment.
With Sprout, universities can target content and messaging specific to each stage of the funnel, ensuring that every student receives relevant and tailored content. Additionally, the platform’s reporting and analytics features allow you to track progress and optimize your strategy over time.
The University of Newcastle is a great example of how Sprout can be used to drive results. Through Sprout, they’ve been able to increase website traffic by 33%, leads by 25%, and applications by 10%. If you’re looking to take your university marketing to the next level, Sprout is the perfect solution.
The benefits of using Sprout for full-funnel marketing
The University of Newcastle uses Sprout to power its full-funnel marketing strategy. This allows them to connect with potential students at every stage of the marketing funnel, from awareness to consideration to conversion.
Sprout provides a suite of tools that helps the university nurture its relationships with prospects, including social media management, automated workflows, and robust reporting. The platform has helped the university increase its conversion rate by 5x and significantly improve its ROI.
The use of Sprout has also allowed the university to scale its marketing efforts, reaching more prospects and generating more leads without increasing its marketing budget.
Overall, using Sprout for full-funnel marketing has been a huge success for the University of Newcastle. It’s helped them connect with more prospects, convert more leads, and improve their ROI. If you’re looking for a way to power your own full-funnel marketing strategy, Sprout is a great option to consider.
How to get started with Sprout
Sprout Social is the perfect platform for university marketing teams looking to power their full-funnel marketing strategy. In this blog, we’ll show you how to get started with Sprout and how to use its features to drive awareness, engagement, and conversions for your university.
Creating a social media strategy for your university can be a daunting task, but with Sprout’s platform, it’s easy to get started. Simply create a free account and connect your university’s social media accounts. Once you’re logged in, you’ll have access to Sprout’s powerful suite of tools.
Now that you’re logged in, it’s time to start using Sprout to power your full-funnel marketing strategy. To do this, you’ll need to use Sprout’s features to create content, engage with your audience and track your results.
Creating content with Sprout is easy. Simply select the type of content you want to create and then use Sprout’s drag-and-drop editor to customize it for your university. Once you’re happy with your content. Simply hit publish and your content will be live on your university’s social media accounts.
Social supports all stages of the marketing funnel
The Sprout platform provides the University of Newcastle with the ability to easily post and share content across all of its social media channels. This allows them to reach potential students at every stage of the marketing funnel, from awareness all the way through to conversion.
Sprout’s reporting capabilities are also valuable for the University, as it can track the performance of its social media campaigns and adjust its strategy accordingly. With Sprout, the University of Newcastle has everything they need to power its full-funnel marketing strategy.
Social data is the key to success
The University of Newcastle in Australia is using Sprout to power its full-funnel marketing strategy. Why? Because social data is the key to success.
Sprout allows the university to collect data from all of its social media channels and use it to inform its marketing decisions. This means that they can see what’s working and what’s not, and make changes accordingly.
The results have been impressive. The university has seen a significant increase in applications and enrolments, and they’re attributing it to their use of Sprout.
If you’re looking to use social data to inform your marketing decisions, then Sprout is the platform for you.
Tag and track everything
The University of Newcastle uses Sprout to power its full-funnel marketing strategy. By tagging and tracking everything, they are able to see the complete picture of their marketing efforts. This allows them to make data-driven decisions and optimize their campaigns for better results.
Sprout Social’s blog is the perfect place to learn about. How the University of Newcastle uses Sprout to power its full-funnel marketing strategy. Tag and track everything from guest posts to product announcements. And never miss a beat with Sprout’s comprehensive suite of tools.